How Eden Sassoon Increased Her Net Worth
Eden Sassoon net worth is estimated at $20 million, earned through her work as a reality television personality, entrepreneur, and beauty industry executive. She is best known for appearing on Bravo’s The Real Housewives of Beverly Hills, where her candid personality and famous lineage brought her into the public spotlight. Eden is the daughter of legendary hairstylist Vidal Sassoon, whose revolutionary approach to hair design reshaped modern beauty standards and built a global haircare empire.
| Eden Sassoon Net Worth | $20 Million |
| Date of Birth | June 19, 1973 |
| Place of Birth | New York |
Early Life
Eden Sassoon was born into one of the most influential families in the beauty industry. Her father, Vidal Sassoon, rose from an impoverished childhood in London, where he was raised in an orphanage, to become one of the most iconic hairstylists of the 20th century. He began cutting hair as a teenager and went on to pioneer clean, geometric hairstyles—most famously his modern version of the bob—that emphasized simplicity, movement, and “wash-and-go” practicality.
Vidal Sassoon’s philosophy marked a dramatic shift away from the rigid, high-maintenance hairstyles that dominated earlier decades. By the 1980s, his name had become synonymous with innovation in beauty, supported by a worldwide chain of salons and a highly successful professional haircare line.
Vidal Sassoon’s Influence
Vidal Sassoon’s global success provided Eden with early exposure to branding, entrepreneurship, and the business side of beauty. In 2002, Vidal sold his salons and haircare brand to Regis Corporation, cementing his legacy as a business visionary. His personal fortune later grew to an estimated $200 million, and his influence continues to shape the industry long after his passing.
Eden Sassoon’s Business Ventures
Rather than relying solely on her family name, Eden built her own professional identity within the beauty and wellness space. She launched EDEN by Eden Sassoon, a high-end salon that reflects a modern, holistic approach to haircare and personal expression.
Expanding beyond beauty, Eden also owns two luxury Pilates studios in Los Angeles, aligning her brand with wellness, fitness, and lifestyle entrepreneurship. These ventures have played a significant role in building and sustaining her personal net worth.
Reality Television
Eden gained broader public recognition through her appearance on The Real Housewives of Beverly Hills, where she shared personal struggles, family dynamics, and her journey toward sobriety. Her openness resonated with viewers and added depth to her public image beyond her famous surname.
Philanthropy
Eden Sassoon founded the nonprofit organization Beauty Gives Back, which focuses on helping individuals in the beauty industry affected by addiction, homelessness, and financial hardship. Her advocacy is deeply personal, as she has spoken openly about her own battle with addiction and her commitment to sobriety.
Personal Life
Eden was previously married to Tomer DeVito, and she is the mother of two children, Olivia and Tyler. She continues to balance family life with entrepreneurship, philanthropy, and selective media appearances.
Eden Sassoon Net Worth
Eden Sassoon net worth is estimated to be $20 million.