How Nation Media Group is Exploiting the #WestgateAttack Victims for Profits
- After using the despicable pictures during the Westgate Tragedy, Nation Media has come up with the worst opportunistic strategy we have witnessed. On Saturday September 28, The Saturday Nation will publish an obituary pull-out for all the Westgate.
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But this is not it. Currently, Nation business executives are approaching Corporate Organizations with an offer to publish ‘condolence messages. These charges are discounted as follows. Here is part of a message that Nation Business Executives are sending.
“The cost of sending condolence messages will be as follows:
SIZE NORMAL ADVERTISING RATECARD DISCOUNTED FOR MESSAGES ONLY
FULL PAGE 626,400/= 532,440/=
HALF PAGE 313,200/= 266,220/=
QUARTER PAGE 156,600/= 133,110/=
Nation Media Group will coordinate all aspects of your participation in the feature including space booking and will assisting you with the design.
In short, Nation is all set to profit from the Westgate Tragedy. And this is a perfect money minting exercise. Corporate are already buying into this.”