According to a recent research conducted by InMobi, Kenyan mobile advertising impressions grew by 12% in the first quarter of 2012. The report shows that more than 2.6 Billion impressions were recorded on the InMobi network in the period.
The InMobi trends are modest compared to the 29% realised by Buzz city in the same period. Buzz city served more than 819,968,166 banner ads in the same period.
Nokia remains a dominant force in Kenya with 58% of impressions on the InMobi network coming from this brand of handsets. The closest competitors are Samsung (20%) and Alcatel (11%). After Symbian, Android is the fastest growing Operating System, but despite this, it still only accounts for 2.8% of all mobile devices on the InMobi network.
See the infographic below
1 Comment
I think its important to clarify whether these growth statistics are for the country of Kenya as a whole, or for Inmobi’s network growth within Kenya. These are quite different things.
If Inmobi adds 20% more publishers’ page impressions to their network because of their great sales efforts, and Kenya’s overall market growth stays flat, do they report 20% growth or 0% growth?
I think its important to clarify whether these growth statistics are for the country of Kenya as a whole, or for Inmobi’s network growth within Kenya. These are quite different things.
If Inmobi adds 20% more publishers’ page impressions to their network because of their great sales efforts, and Kenya’s overall market growth stays flat, do they report 20% growth or 0% growth?