Participants are encouraged to be more creative and an idea of focus areas are suggested as;
- linear (channel service) broadcast TV, Electronic Program Guide and Video on Demand
- games
- e-government, e-publishing, e-commerce, e-learning and e-health services
- photo albums
- user-generated content
- Fixed Mobile Convergence
There are two categories of awards:
Best App – Individual/SME is a cash prize award of USD10,000 for the best and most innovative application submitted by an individual or organization (profit, non-profit) with less than fifty employees. Public sector organizations, independent of their size, may not compete for this cash prize award but can participate in the next category.
Best App – Corporate is a recognition award for the best application submitted by an organization (profit, non-profit, academic) with fifty or more employees, or a public sector organization regardless of its size.
The showcase and awards ceremony will take place during ITU Telecom World 2011 (24-27 October 2011) in Geneva, Switzerland. The winners will also be featured in an ITU press release, on the ITU website and will obtain the right to use a specially-designed award logo on their own promotional materials.
You can learn more about the challenge here. You should also check out ITU Green ICT Application challenge.