The campaign targets Kenyans above 21, who exude boldness, charisma and are sociable, which is in line with the brand’s attributes. The campaign is dubbed ‘Gentlemen Wanted.’
Jack Daniels’ Kenya Brand Manager, Zara Kuria, said,“Our aim is to identify a person who will embody the spirit of the brand and its values of authenticity, independence and integrity, to represent the Jack Daniel’s Family of Brands and share knowledge and experiences with the local audience in a personal and engaging way. This search provides a great platform for individuals looking to grow personally, share great experiences and represent one of the leading American whiskey brands globally right here in Kenya”.
Interested parties have until the end of May to log on to the Jack Daniel’s Kenya Facebook page and fill in an application form. Successful applicants will be reviewed by a panel of judges, including local thought leaders, who will pick three finalists.
The public will thereafter vote for the finalist they believe should represent the brand in the country. Voting will take place on the Jack Daniel’s Kenya Facebook page in July this year.
The winner will begin their new role with a trip to the Jack Daniel’s distillery in Tennessee, USA, taking part in an extensive training programme before heading back to Kenya to promote the American whiskey culture amongst whiskey drinkers and those just beginning to enjoy whiskey.