Jobs, KNEC, KCPE and Kenyatta University Dominate Google Search in January

Google Insights is a great tool of ranking which search tools made it more in Google for a specific period. It can also help you see just how much a particular keyword is used in a given period in a specific region or the whole world. Google reveals the internet “Zeitgeist” through an exploration of the billions of search queries the search engine giant receives each year.

Google has revealed which queries were more prevelent from Kenyan Web users in the month of January. Google talks of KCPE and KNEC being used more “because of concern over the new students selection policy recently introduced by the Ministry of Education, where the government secured more places in National schools for pupils from public primary schools”.

That is where the results start to get boring. Was this press release sent out to give us the true picture or to try and manipulate our mindset? I dont think that Google is right on their opinion. The new policy has seen more and more students get into National school.

If Google wanted to talk of over “The new policy has seen 206,000 of the 746,107 pupils miss out on placement in High School.
“, they should have given us comparison with other years. This was not well thought out by Google Nairobi office. Also featuring in the searches is UNIPLUS which is the new Kenyatta University infomation management which is used now by students of the same.

Featuring at the bottom of the list are searches for jobs and financial aid. ‘ Helb’, coming in ninth position, offers loans for higher education students, suggesting that the internet is increasingly used for financial aid applications, scholarship searches, and other activities.

Around the globe, there was an upsurge in the search term ‘Kenya Police’ after news broke out that their website had been hacked and then, a few weeks later, media reports that Kenyan Police had killed suspected robbers at point blank range.