Luka Dončić Net Worth: Salary, NBA Contracts, Endorsements, and Career Earnings

Luka Dončić net worth is estimated at $100 million, making him one of the wealthiest and most marketable players in the NBA. The Slovenian basketball superstar has amassed his fortune through record-breaking NBA contracts, major endorsement deals, and international success that began long before he entered the league.

Standing 6 feet 7 inches, Dončić plays guard and small forward and is widely regarded as one of the most complete offensive players of his generation.

Luka Dončić Salary and NBA Contracts

A significant portion of Luka Dončić’s net worth comes from his massive NBA salaries.

• In August 2021, Dončić signed a five-year, $207 million supermax rookie extension with the Dallas Mavericks, the largest guaranteed rookie extension in NBA history at the time.
• The contract paid him roughly $40 million per season, placing him among the league’s highest earners.
• In August 2025, following his trade to the Los Angeles Lakers, Luka signed a three-year, $165 million contract extension, boosting his annual salary to approximately $55 million per year.

By his mid-20s, Dončić had already secured well over $350 million in guaranteed NBA contracts, firmly anchoring his financial future.

Endorsements

Beyond basketball, endorsements play a major role in Luka Dončić’s net worth.

• In 2017, he signed a sponsorship deal with Nike.
• In 2019, he transitioned to Air Jordan, landing a multi-year deal that included his own signature sneaker line, beginning with the Jordan Luka 1.
• In 2023, Air Jordan extended his contract for an additional six years, reportedly worth tens of millions.

Dončić has also appeared on the cover of NBA 2K22 and earns additional income from sponsorships, licensing, and international marketing campaigns.

Record-Breaking Rookie Card Sale

In March 2021, a Luka Dončić rookie card sold for $4.6 million, setting the record for the most expensive NBA trading card ever sold. The card was autographed and featured an NBA logo patch from a game-worn jersey, highlighting Luka’s massive popularity among collectors.

Early Life

Luka Dončić was born on February 28, 1999, in Ljubljana, Slovenia. He is the son of former professional basketball player and coach Saša Dončić and salon owner Mirjam Poterbin. His parents separated in 2008, and his mother was granted custody.

From an early age, Luka showed an obsession with basketball. By age one, he had a mini hoop in his bedroom, and by seven, he was already playing organized basketball against older competition.

Youth Career and Move to Real Madrid

Dončić began his development with Union Olimpija, where coaches quickly recognized his elite talent. At just 13 years old, he signed a five-year contract with Real Madrid, joining one of Europe’s most prestigious basketball programs.

During his youth career, Luka dominated tournaments across Europe, often earning MVP honors while competing against players several years older. His performances cemented his reputation as a generational talent before reaching adulthood.

Professional Breakthrough in Europe

Luka made his professional debut for Real Madrid in 2015, becoming the youngest player in club history to appear in Spain’s top league. Over the next three seasons, he collected nearly every major European honor, including:

• EuroLeague Champion (2018)
• EuroLeague MVP (2018)
• EuroLeague Final Four MVP (2018)
• Liga ACB MVP (2018)

By age 19, Dončić had accomplished more in Europe than most players do in an entire career.

NBA Career with the Dallas Mavericks

Dončić entered the 2018 NBA Draft and was selected third overall by the Atlanta Hawks, who immediately traded him to the Dallas Mavericks.

In his rookie season, Luka made history by becoming the youngest player to record a 30-point triple-double. He was named NBA Rookie of the Year in 2019 and quickly established himself as a perennial MVP candidate.

From 2020 through 2024, Dončić was selected to the NBA All-Star Game and All-NBA First Team every season. He also became known for his playoff heroics, including a 42-point performance in his postseason debut.

Trade to the Los Angeles Lakers

In February 2025, Dončić was traded to the Los Angeles Lakers in a blockbuster move that shocked the NBA. Shortly after the trade, Luka released an emotional statement expressing gratitude to Dallas fans and reflecting on his journey from Slovenia to NBA superstardom.

The move to Los Angeles further elevated his global profile and endorsement potential.

International Career with Slovenia

Dončić has also been a star on the international stage. He led Slovenia to a gold medal at the 2017 EuroBasket, one of the country’s greatest sporting achievements. His international success significantly boosted his reputation and earning power worldwide.

Personal Life

Luka Dončić became engaged to longtime partner Anamaria Goltes in July 2023. The couple welcomed their daughter, Gabriela, in December 2023. Luka speaks Slovenian, English, Serbian, and Spanish and enjoys video games in his downtime.

In December 2024, his home was burglarized while he was away, with approximately $30,000 worth of jewelry reported stolen.

Real Estate Investments

• In 2020, Dončić purchased a $2.7 million home in Dallas, Texas, featuring over 5,200 square feet.
• In September 2025, he expanded his real estate portfolio with a $25 million mansion in Manhattan Beach, California, previously owned by Maria Sharapova.

Luka Dončić Net Worth

Luka Dončić net worth is estimated to be $100 million.