Naomi Neo Net Worth

Naomi Neo is a Singaporean content creator, YouTuber, and entrepreneur who has an estimated net worth of $2 million. She is one of Southeast Asia’s most recognizable digital influencers, having built a powerful personal brand through social media platforms like YouTube, Instagram, and TikTok. Her rise to fame is a reflection of the growing influence of digital creators in today’s economy.

Neo began her journey as a blogger in her teens before transitioning to video content, where she gained a large following for her candid takes on lifestyle, beauty, motherhood, and relationships. Over the years, she has leveraged her massive online following into a successful business empire, collaborating with top global brands and launching her own products and services.

Early Life

Naomi Neo was born on January 25, 1996, in Singapore. From a young age, she displayed a flair for creativity and self-expression, which led her to start a personal blog as a teenager. Her content, often focused on teenage life and social topics, quickly struck a chord with Singaporean youth.

After completing her education at Damai Secondary School and Ngee Ann Polytechnic, Naomi turned her attention to content creation full-time, capitalizing on the rise of platforms like YouTube and Instagram to build a loyal fanbase.

Career

Naomi Neo started gaining attention in the early 2010s with her humorous and relatable blog posts, but it was her YouTube channel, launched in 2009, that brought her international recognition. She quickly gained subscribers through her beauty tutorials, comedic skits, and Q&A videos. As of 2025, she has over 500,000 subscribers on YouTube and more than 700,000 followers on Instagram.

Her ability to authentically connect with her audience, especially around topics like motherhood, marriage, and mental health, has kept her relevant even as the influencer landscape evolves. Naomi has also been featured in numerous regional campaigns and has partnered with brands like Shopee, Grab, Dior, and Samsung.

Business Ventures

In addition to content creation, Naomi Neo is an astute entrepreneur. She launched her own media company, NN Media, which handles brand partnerships, digital marketing strategies, and influencer management. She also launched a luxury car rental business, NN Luxury, and a line of custom-designed children’s apparel, inspired by her role as a mother.

Neo’s smart investments and brand-building have helped her generate multiple income streams — from brand deals and ad revenue to merchandise and business profits.

Personal Life

Naomi Neo married her long-time partner Han in March 2018, and the couple has two children, Kyzo and Zyla. Her experiences as a young mother are a major part of her online persona, and she often shares personal stories, parenting tips, and family moments with her followers.

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Despite living much of her life in the public eye, Naomi has been praised for her transparency and vulnerability, especially when addressing criticism, insecurities, and the pressures of social media fame.

Real Estate

With her growing net worth, Naomi has invested in high-end real estate and luxury cars. She has publicly shared glimpses of her lavish home, complete with modern architecture and designer furnishings, as well as a collection of supercars including a Lamborghini and a Bentley. Her taste for luxury extends to fashion and travel, often documented through polished Instagram posts and vlogs.

Philanthropy

While she is not known for large-scale activism, Naomi often uses her platform to support social causes such as mental health awareness, women empowerment, and children’s welfare. Her ability to remain grounded while handling fame, motherhood, and business has made her a role model to many young women across Southeast Asia.

Naomi Neo Net Worth

Naomi Neo net worth is $2 million.