Procter & Gamble Launches an Innovation Website


In the spirit of C+D, P&G developed the website in collaboration with other external partners to enable user submissions to directly feed into the business category leaders. This will allow P&G to review needs for strategic fit or scalability across the business.

The website lets innovators link directly to P&G’s posted needs, which are organized by business area and searchable by topic. Innovators also can access a full description of every need, including scale and success criteria. On the back-end, the site links P&G innovation managers with submissions, letting them search by topic or work area, share internally, and track progress.

P&G launched its Connect+Develop program more than 10 years ago.

The website serves as P&G’s “open front door to the world,” allowing any innovator anywhere to share their innovations with the Company. According to P&G, the site includes translations in Chinese, Japanese, Spanish and Portuguese. It receives about 20 submissions every weekday – or more than 4,000 a year – from all over the world.

P&G encourages our consumers here in Kenya and throughout the East African region to log on and share their innovations.

Written by Cyrus

Respected Kenyan blogger, tech evangelist, and social justice activist. Cyrus is known for his hard-hitting articles and opinions disseminated through his Twitter handle @Kahawatungu or Facebook page (

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