Safaricom PLC has announced that its economic, social, and environmental impact hit the Sh1.1 trillion mark in the financial year ended March 2025.
The milestone, revealed in the company’s latest Sustainable Business Report, represents 16 times the firm’s financial profit and underscores Safaricom’s deepening role as a purpose-driven technology company.
According to the report, the company contributed Sh809 billion to Kenya’s GDP through its operations during the period. The surge in True Value was driven by enhanced value creation through M-PESA, increased corporate social investments, and expansion in capital and operational expenditures that stimulated wider economic growth.
True Value measures a company’s overall contribution to society by quantifying its total impact beyond profits — including economic, social, and environmental outcomes. The model helps businesses understand how to create long-term shared value, strengthen stakeholder relationships, and guide decisions that foster resilience and inclusivity.
“Over the past 25 years, Safaricom has evolved into a purpose-led technology company guided by one simple mission: to transform lives by connecting people to people, people to opportunity, and people to information. At the heart of this journey is sustainability, embedded not as an obligation, but as a business imperative,” said Dr Peter Ndegwa, CEO, Safaricom PLC.
“Now in our 14th year of publishing the Annual Sustainable Business Report, we continue to hold ourselves accountable, using the Sustainable Development Goals as our blueprint for impact,” he added.
Themed “Anchored on Purpose, Accelerating a Digital Future,” the 2025 report highlights Safaricom’s continued investment in innovation, partnerships, and technology to drive financial inclusion, improve education and healthcare access, and connect communities across Kenya.
Key Highlights from the 2025 Sustainable Business Report:
Environment
830,000+ trees planted and 694 hectares restored across eight counties, engaging over 4,000 community members in FY24/25.
2.3 million trees grown cumulatively toward the 5 million target by 2030.
Achieved CDP A-list recognition for Climate Change and Supplier Engagement.
99% recycling rate, including 190 tons of e-waste and 62 tons of plastic recycled through M-PESA Green Points.
15km of Kakamega Forest fenced, contributing to biodiversity protection.
Social Impact
Digital Inclusion
Growth in smartphones on the network from 22.93 million to 27.37 million users.
9 startups supported through the Spark Fund Accelerator Programme.
DigiFarm
Sh945 million in credit disbursed through 169,000 loans, improving farmers’ access to inputs and services.
36% of loan recipients were women, and 17% were youth.
Smartphone ownership rose to 50%, up from 44% in FY24, driven by Lipa Mdogo Mdogo.
Diversity, Equity & Inclusion
Workforce gender balance at 51% male and 49% female, with 45% women in senior leadership.
3.6% of staff are persons with disabilities.
Leveraging AI for personalized customer offers, leading to 15.2% year-on-year growth in mobile data revenue and a 14% rise in usage per customer.
Governance
Awarded ISO 27701 certification — the highest global standard for Privacy Information Management Systems (PIMS) — underscoring Safaricom’s commitment to data protection across GSM and M-PESA services.
Enhanced transparency with IFRS and GRI disclosures in reporting.
Recorded 87% fraud reduction through AI-driven detection systems.
Anti-money laundering systems helped identify and report 14 poachers linked to illicit revenue flows through M-PESA to the Financial Reporting Centre.
Safaricom’s sustained focus on purpose-led growth continues to position it as a leader in responsible business and a key driver of Kenya’s digital and sustainable economy.
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