Sharp Targets to Conquer 20% of the Kenyan Electronics Market Share by 2014

Japanese Electronics company Sharp has made an entry into the Kenyan market for the second time by  launching the first commercially available 80-inch LED TV and its latest Double French Refrigerator.

Sharp General Manager for Middle East FZE Tagami Yasuharu said these products are targeted at the Kenyan luxury lifestyle market. Sharp which is celebrating 100 years of existence this yea, is launching in the Kenyan market after a lull for some duration.

At the launch event, the company revealed that it is looking to grow its electronics market share to 20 percent by 2014 from the current less 5 percent, banking on the growing middle class and upmarket consumers.

Its flagship 80-inch AQUOS LED TV promises enhanced picture quality, impressive functionality, and energy-efficiency. It will retail at Sh1 million. The new Double French Refrigerator, on the other hand, carves a niche in the high-end luxury kitchen segment with its bigger size, attractive functions and impressive specifications.

Kenya is one the first markets in Africa to have the 80-inch TV, making the country a focal point in its drive into the larger East African market.

The two new products are part of the “From Bigger to Biggest” products line which rides on the 10^th generation LCD panel technology.

80 Inch “Real as life” Home Entertainment Specs

The full HD Japanese made panel, Sharp’s flagship 80 inch model LC-80LE940X provides more than twice the screen area of an average 55-inch TV. It features Sharp’s 4^th Generation Quattron technology for better 3D viewing, plus direct LED backlighting and Aquo-motion Pro (240Hz) to decrease blur during fast-moving videos. It also boasts advanced Wi-Fi capabilities, which are further strengthened by Sharp’s smart TV interface, allowing customers to enjoy applications such as Facebook, Twitter and YouTube. The interface also allows customized preferences which allow users to send photos, music and videos wirelessly.

Sharp’s new Double French Refrigerator SJ-F80PE features 4 doors, a multi-function LCD screen and eco-friendly and long lasting LED lighting. It offers a total of 724 litres of usable capacity for food and beverages storage. In addition, the refrigerator is equipped with Sharp renowned Plasmacluster Ion technology (PCI) to ensure hygienic refrigeration and help keep food fresh for longer. Equipped with an Aluminum Hybrid cooling panel system and anti-bacterial honey-comb filter this fridge is a must-have for any modern household. PCI Technology reduces levels of undesirable contaminants in the refrigerator’s interior such as airborne mould, fungi and adhering bacteria, keeping food fresher for longer.