Showmax to be discontinued as MultiChoice shifts digital strategy

Streaming service Showmax will be discontinued in the near future following a decision by the MultiChoice Board, the company has announced.

In a notice sent to subscribers on Wednesday, the company said the move follows a “comprehensive review” of its operations and is part of a broader plan to strengthen its overall digital offering amid intensifying competition in the global streaming market.

“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the statement read.

The company assured customers that there will be no immediate interruption of service. Subscribers can continue streaming as usual, and no action is required at this time.

MultiChoice said streaming remains central to its long-term strategy and pledged continued investment in premium content, technology innovation and partnerships to enhance customer experience.

The company acknowledged that the announcement may raise concerns among subscribers but promised clear communication and a smooth transition process. Further details, including timelines and any required next steps, will be shared in advance.

Showmax has been a key player in Africa’s streaming landscape, offering a mix of local and international content.

Its discontinuation signals a significant shift in MultiChoice’s digital direction as competition in the streaming sector continues to intensify.