Tanzania is pushing to have the population move to digital broadcasting by the year 2015. The adoption has been very slow by the broadcasters and end-users but this might change after the government launched a TV and radio advertising campaign to educated the average Tanzanian user on the pros and process of migration.
The Tanzanian government has also formed a committee of experts with members from Tanzania Communication Regulatory Authority (TCRA) and Ministry of Communication, Science and Technology.
Charles Kitwanga, deputy minister, Communication, Science and Technology said
“TCRA has already started educating the people but we think that there is a need of conducting a mass campaign as majority of the people are not aware of the process.
People with digital televisions will not be required to install decoders to receive the free to air channels, because the sets are capable of receiving digital signals. However if they want to access more channels they will be required to buy them from the service providers.”
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