Betting Board Bans Social Media Gambling Adverts, Endorsements From Celebrities

Kenyan gambling regulation and licensing. [Courtesy]

The betting board on Thursday banned outdoor and social media advertising of gambling products.

In a letter by the board’s acting director, Liti Wambua, betting, lottery firms have been prohibited from airing adverts between 6 am and 10 pm.

Celebrities have also been disallowed from endorsing the products.

“We wish to remind you that gaming is a demerit good and all demerit goods have the potential to harm the consumer with a possibility of leading to addiction as well as some disorder,” the letter reads in part.

The board has further directed that all gambling advertisements must contain a warning message about the effects of gambling including its addictiveness.

Read: KRA Seeks To List Tax Evaders, Defaulters On CRB

All industry players will also be required to present any form of advertisement before the board for approval.

The warning message, the letter explains, must constitute a third of the actual ad and must be of the same font.

The warning, he said, must be complied with on or before May 30.

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Written by Eva Nyambura

Content creator at | Passionate about telling the untold story. Lover of life, music and technology. Simplicity is KEY



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