Betting Board Bans Social Media Gambling Adverts, Endorsements From Celebrities

The betting board on Thursday banned outdoor and social media advertising of gambling products.

In a letter by the board’s acting director, Liti Wambua, betting, lottery firms have been prohibited from airing adverts between 6 am and 10 pm.

Celebrities have also been disallowed from endorsing the products.

“We wish to remind you that gaming is a demerit good and all demerit goods have the potential to harm the consumer with a possibility of leading to addiction as well as some disorder,” the letter reads in part.

The board has further directed that all gambling advertisements must contain a warning message about the effects of gambling including its addictiveness.

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All industry players will also be required to present any form of advertisement before the board for approval.

The warning message, the letter explains, must constitute a third of the actual ad and must be of the same font.

The warning, he said, must be complied with on or before May 30.

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