Carrefour, operated in Kenya by Majid Al Futtaim, is celebrating 10 years of operations in the country after a decade of rapid expansion, local sourcing, and investment in Kenya’s retail sector.
Since entering the Kenyan market in 2016, Carrefour says it has invested Sh14.97 billion in the country and spent more than Sh239 billion with local suppliers, underlining its growing footprint in one of East Africa’s most competitive retail markets.
Over the last decade, the retailer has expanded its presence to 34 stores nationwide and served more than 119 million customers, including 24 million customers in 2025 alone.
Carrefour also highlighted its investment in workforce development through its Retail Business School, which delivered over 44,700 hours of employee training and issued 546 internal training certifications in 2025.
To celebrate the milestone, the retailer has launched a nationwide customer appreciation campaign dubbed “10 Years, 10 Million Stories,” running from May 22 to June 11 across all Carrefour stores and the Carrefour App.
The three-week campaign features customer rewards worth more than KES 20 million, including 10 brand-new vehicles, school fees vouchers, home appliances, fully paid holiday trips and discounts of up to 50 per cent.
Speaking during the anniversary celebrations, Christophe Orcet, Regional Director for East Africa at Majid Al Futtaim Retail, said the company remains committed to strengthening its long-term contribution to Kenya’s economy.
“Reaching this 10-year milestone reflects the strength of our partnership with the Kenyan market. Our focus has been on building a resilient retail ecosystem, working closely with local suppliers, empowering our people and continuously enhancing the customer experience,” he said.
The retailer currently works with more than 690 Kenyan suppliers, including farmers, manufacturers and SMEs, while sourcing 99 per cent of its products locally. Carrefour also supports the export of Kenyan agricultural products to regional and international markets where Majid Al Futtaim operates.
In addition, the company says it has created more than 3,000 direct jobs in Kenya over the past decade.
The milestone comes amid continued growth in Kenya’s modern retail sector, driven by the expansion of supermarkets, hypermarkets and e-commerce platforms as consumer shopping habits continue to evolve.
According to the Boston Consulting Group, modern retail in Kenya could increase its market share by around five percentage points by 2030 as supermarket and convenience retail formats expand further, supported by increased digital access and online shopping adoption.
Meanwhile, data from the Kenya National Bureau of Statistics shows that wholesale and retail trade contributed 5.4 per cent of Kenya’s GDP in the first quarter of 2025, while employment in the sector grew by approximately 2 per cent between 2023 and 2024, highlighting the sector’s continued importance to the economy.
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