Charlie Sloth Net Worth

Charlie Sloth, the influential British DJ, producer, and entrepreneur, has amassed an estimated net worth of $30 million. Best known for creating and hosting the iconic freestyle platform Fire in the Booth, Sloth has transformed his passion for hip hop into a lucrative multimedia empire spanning radio, streaming, alcohol branding, and music production.

Charlie Sloth Net Worth	$30 Million
Date of Birth	August 20, 1981
Place of Birth	Camden, London
Nationality	Brits
Profession	DJ, Producer, and Entrepreneur

Table of Contents

From Camden to Global Stardom

Born Ian Rouillon on August 20, 1981, in Camden, London, Charlie Sloth’s early years shaped the sharp wit and street-savvy style that would later define his career. After attending Haverstock School, he immersed himself in the UK hip hop scene, releasing mixtapes like The Big Boot (2004) and The Black Book, while building an underground following.

Rise of “Fire in the Booth”

Charlie Sloth became a household name during his time at BBC Radio 1 and 1Xtra, where he hosted shows such as The 8th and The Rap Show. His signature segment, Fire in the Booth, brought a raw energy to the airwaves, with artists like Drake, Stormzy, Akala, Bugzy Malone, and Migos stepping up to deliver explosive freestyle performances. The show’s cultural impact and online virality cemented Sloth’s place as a tastemaker in the UK hip hop landscape.

His time at the BBC ended abruptly in 2018 following a controversial moment at the Audio and Production Awards, but it didn’t slow his momentum.

New Heights with Apple Music and Roc Nation

After parting ways with the BBC, Sloth joined Apple Music’s Beats 1, where he continued to host The Rap Show and produce Fire in the Booth. His relationship with the streaming giant helped globalize his brand and positioned him at the forefront of digital hip hop programming.

In 2020, Sloth signed a high-profile deal with Jay-Z’s Roc Nation, further solidifying his influence in both UK and U.S. music circles.

Au Vodka

A major boost to Sloth’s net worth came from his involvement in the premium alcohol brand Au Vodka. Originally founded in 2016 by Welsh entrepreneurs Charlie Morgan and Jackson Quinn, the brand began with a modest 2,000 bottles and exploded into a global sensation. When Sloth came on board as an investor and brand ambassador, Au Vodka’s reach expanded rapidly.

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By 2024, Au Vodka was reportedly producing 35,000 bottles a day, sold across 40 countries and 32 U.S. states. The Times of London estimated that Morgan and Quinn were each worth over $50 million, and Sloth’s stake in the brand has become a key asset contributing to his $30 million net worth.

Music, Media, and Grimey Limey

Beyond radio and spirits, Charlie Sloth has released his own music, including the 22-track album The Plug in 2017, which featured collaborations with artists like Jadakiss, Ace Hood, Giggs, and Sean Kingston. He also founded his own label and publishing company, Grimey Limey, and ran the long-running video series Being Charlie Sloth on WorldStarHipHop.

Charlie Sloth Awards

Sloth’s originality has earned him several honors, including the Most Original Video at Canada’s CraveFest in 2007 and Best Unsigned Artist the following year. His ability to bridge underground credibility with mainstream appeal has been key to his longevity and financial success.