During the 4th World branding awards in Kesington Palace, London six Kenyan companies took home individual National awards for their respective brands.
Kenya’s National tier winners include Safaricom Limited for the best telecommunications, Tuskys (best supermarket brand), Citizen TV (best media brand), KENCHIC (Poultry), Kenya Airways (Airline), and Kenya Power (Energy).
The yearly ceremony saw 245 brands from 32 countries recognized as “Brand of the Year”.
“Due to another successful campaign, this year saw an increase in participation of the awards. Over 135,000 consumers from around the world voted for more than 3,000 brands from 35 countries. Not all categories are awarded and some countries do not have enough brands to qualify,” said Peter Pek, Chief Executive of the Forum.
Read: African Companies Miss Out On Top 100 Global Brands Ranking
Global brands such as Apple, BMW, Coca-Cola, Facebook, Google, McDonald’s, Nike and Samsung also took home awards in their respective brand categories.
“The awards celebrate the achievements of some of the greatest brands around the planet. All 245 winners have shown that they are at the very top of their branding game. With so many in competition, it is difficult for brands to win in their respective categories,” said Richard Rowles, Chairman of the World Branding Forum.
The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organisation. The awards are broken into three tiers the Global Award is awarded to international brands, Regional Award for brands that cover a geographic region, while the National Award is awarded to brands that are household names in their country of origin.
The winners are judged by brand valuation, consumer market research, and public online voting.
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