Naivas Supermarket has unveiled its Digital Retail Strategy through its payment network service called ‘Naivas Pay.’
The new service will allow customers to pay directly from their Bank account via mobile, internet, and card. The service will put an end to merchants having to rely on costly point of sale devices and eliminate logistical issues of having to handle cash on a daily basis.
“Naivas Pay which we are launching today is part of our larger Retail Strategy. We believe going digital is neither a project nor a phase of our strategy but rather a mindset in what we do every day for our customers. We are proud to pioneer this service that will allow us as merchants to gain more control in how we receive payments,” said Naivas Supermarket chain COO Willy Kimani.
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The service was launched October 1st 2017 at their Westlands and Ciata Mall outlets and customers will be able to make card, mobile and card-less payments efficiently and effortlessly.
As part of the move Naivas has partnered with Interswitch East Africa (K) Ltd in rolling out the new service.
“We’re passionate about customer experiences and digitization. Creating solutions like the Naivas Pay we as Africa’s premier fintech solutions provider are bringing to our partners new solutions. The market in Kenya is at about 30% modern trade, this solution allows Naivas to tap into and grow this sector while minimizing on its costs and always staying connected to their end consumer,” said Interswitch East Africa CEO Paul Ndichu.
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