Telkom Kenya, Orange, has today launched a Facebook dial service, that offers mobile access to Facebook to entry level mobile handset users who are yet to enjoy the mobile data services.
This service, dubbed ‘Facebook Bila Net’ targets Orange customers who have basic non-data enabled phones, and previously relied entirely on Internet cafes, borrowed data-enabled devices or personal computers to browse and update Facebook.
Chief Corporate Communications Officer Maureen Sande says this service will enhance the user experience for customers who have been limited to only voice and SMS functionality on their handsets.
These Orange customers can subscribe to Facebook Bila Net by dialing *32# and choosing their preferred bundle: daily for KSh 10, weekly KSh 50 and monthly for KSh 100. This is a cost effective offering compared to KSh 1 per minute that an entry level handset user would pay to access Facebook at an Internet cafe.
The service has been running for sometime with Orange in countries like Egypt where Mobinil (the Orange affiliate) reported that more than 350,000 subscribers connected to the FaceBook dial service in the first month of its launch.
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