Selena Gomez’s Net Worth: How She Became a Billionaire

Selena Gomez, a multi-talented singer, actress, and entrepreneur, has officially joined the billionaire club, with her net worth soaring to $1 billion as of 2024. While her success spans music, film, and social media, the driving force behind her fortune is her makeup brand, Rare Beauty. With strategic business moves, lucrative endorsement deals, and a massive online presence, Selena has solidified her place among the world’s wealthiest celebrities.

The Rise to Stardom

Born Selena Marie Gomez on July 22, 1992, in Grand Prairie, Texas, she started her career as a child actress on Barney & Friends before making a name for herself on the Disney Channel. Her role in Wizards of Waverly Place (2007–2012) made her a household name, earning her $30,000 per episode and paving the way for her transition into music and film.

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Selena went on to star in films like Another Cinderella Story, Ramona and Beezus, and the Hulu hit series Only Murders in the Building, alongside Steve Martin and Martin Short. She also launched a successful music career, first as part of Selena Gomez & The Scene and later as a solo artist, with multiple gold-certified albums.

Selena’s Billion-Dollar Empire

While Selena’s acting and music careers have contributed to her wealth, Rare Beauty, her cosmetics brand, is the main reason she crossed the billionaire threshold. Launched in 2020, Rare Beauty has become a massive success, known for its inclusive, affordable, and high-quality products.

By 2022, Rare Beauty generated at least $100 million in revenue, and in 2023, the figure reportedly rose to $350 million. Based on a conservative valuation, the brand is worth at least $1.4 billion, with reports suggesting that Selena owns 51% of the company. In early 2024, she was reportedly considering a $2 billion acquisition offer.

Rare Beauty’s products, including its viral liquid blush and foundation, are among the bestsellers at Sephora. Additionally, 1% of all sales go to the Rare Impact Fund, which supports mental health initiatives. The fund has already raised over $5 million.

Selena Gomez Social Media Influence and Endorsements

Selena Gomez is one of the most-followed people on social media, making her a highly sought-after brand ambassador. She boasts:

• 420+ million Instagram followers, becoming the first woman to surpass 400 million on the platform.
• 58+ million followers on TikTok.
• 33+ million YouTube subscribers, with nearly 13 billion views.

With this immense reach, brands pay her a fortune for sponsored posts, with estimates ranging between $500,000 and $800,000 per post.

Major Endorsement Deals

Selena has secured highly lucrative endorsement deals, including:

• Puma – A $30 million two-year deal signed in 2017.
• Coach – A $10 million collaboration, where she designed her own line for the brand.

Between endorsements, music, acting, and business ventures, Selena earns an estimated $10–15 million per year outside of Rare Beauty.

Other Business Ventures

Beyond Rare Beauty, Selena has invested in multiple businesses, including:

• Serendipity Ice Cream – She became a co-owner and launched her own ice cream flavor.
• Wondermind – A mental health startup valued at $100 million, co-founded by Selena.
• Gopuff – A food delivery company in which she holds a stake.

Her business acumen and strategic investments have played a key role in her financial success.

Selena’s Real Estate Portfolio

Over the years, Selena has invested in luxurious properties, including:

• A $2.175 million Tarzana home (sold in 2014 for $3.45 million).
• A $3.69 million mansion in Calabasas, later sold to rapper French Montana.
• A $4.9 million Los Angeles mansion with a recording studio, previously owned by Tom Petty.

Personal Life

Selena has been in several high-profile relationships, including with Nick Jonas, Justin Bieber, and The Weeknd. She is currently engaged to producer Benny Blanco.

She is also a dedicated philanthropist, serving as a UNICEF Goodwill Ambassador and supporting charities like DoSomething.org and RAISE Hope for Congo. She frequently visits children’s hospitals and funds mental health initiatives.

Selena Gomez Net Worth

Selena Gomez net worth is $1 billion.