Standard Group media which is majority owned by the family of former President Daniel Moi is set to launch a new radio station, Spice FM, which is seen to be targeted at dislodging Hot 96 and Classic FM from the top urban English language radio stations in the country.
According to insiders, Standard Group bought 94.4 FM and associated frequencies countrywide which were formerly owned by Nation Media Group’s dead station, Q-FM.
The Spice FM has been broadcasting on 94.4 FM in Nairobi, playing 90s music with listeners commenting that they have been loving the playlist. 28
Sources also reveal that NMG might be planning to launch new radio station as consumption of newspapers dwindles while radio and internet experiences growth.
Some of the individuals like Linda Oriaso and Tom Japanni are the brains behind the Standard Group’s foray into English radio channels.