Guinness has signed a deal with Arsenal legend Theirry Henry which will see 12 consumers stand a chance to win Ksh 1 million each along with the chance to watch a football match with him.
As part of the deal the French international will visit Kenya in December to help open a community pitch in Ndakaini, draw support for the program and aid the Guinness brand in building its market share in Kenya.
Henry is currently the second assistant manager for the Belgium National Men’s soccer team. He is also famous for his achievements at Arsenal FC, Barcelona, New York Red Bulls and the French National team throughout his career.
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“This will be my first visit to Kenya and I am so excited to work with a globally renowned brand like Guinness. I have heard a lot about the huge passion for football that exists there(Kenya). I can’t wait to arrive and meet all the dedicated football fans and hear their stories,” said Henry.
According to the Head of Beers at Kenya Breweries Ltd Janice Kemoli, the company will be having several promotional programs from October 3rd through December 18th, when the former gunner will be in Kenya.
“Another Key aspect of this program is our new national consumer promotion. As a result of this partnership, 12 Guinness consumers will get a chance to win Ksh 1 million each and to watch a football match with Thierry Henry later this year in a consumer promotion dubbed ‘Be a Front Row Fan’. In addition, four fans will win Ksh 100,000 and a further 30,000 consumers to win other amazing prizes,” said Kemoli.
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