I wish to shout that out to Safaricom because at the last Mobile Web East Africa conference, Safaricom head of Value-added-services, alleged that we like free things and we are not ready to pay. Now the research by Nielsen which was carried in52 countries dispute what Safaricom said at the event and proved what we told Safaricom. We told Safaricom to up their game and stop the blame games.
The most marketable online content are Movies, Music, Games and Magazines.
I would love to download the report and mail it to MJ, CEO Safaricom. The research report also give hope to old medi as still very important in attracting attention. It also tells bloggers to up their game and have business minds.
What the researchers found out was that websites like Nation Media site must change their mentality because not many are ready to pay for what they can get for free. So their greed for money should just end.
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