Victoria Beckham’s fashion and beauty business has made an operating profit for the first time since she founded it in 2008, the company has said. Victoria Beckham Holdings Ltd, which is led by the former Spice Girl as creative director, made an operating profit of £7.3m in 2025, accounts show, after years of losses.
“We have all worked hard for a long time for this moment of profitability and growth,” Lady Beckham told the Financial Times.
“We’ve been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace. After 20 years, people don’t look at my brand as a celebrity brand any more.”
Skincare success
Last year, a Netflix documentary told the story of her attempting to establish a fashion brand and achieve profitability – and the series itself helped boost sales, “with particularly strong momentum in denim and jersey”, according to the accounts.
The fashion side of the company delivered “strong double-digit growth” overall in 2025, they said, while the beauty side, which launched in 2019, “delivered one of its strongest performances to date”.
That was led by the popularity of her Foundation Drops, which had a 25,000-strong waiting list and which doubled the size of the skincare part of the company.
The Netflix documentary showed the former pop star talking about her attempts to overcome doubters to be taken seriously as a designer and entrepreneur, then running into financial trouble when the company was “tens of millions in the red”.
The business was bailed out by her husband Sir David, who told the programme: “For her to have to come to me and say, ‘Can I have some… We need some more money, the business needs more money’ – that was hard for both of us because I didn’t have the money to keep doing this.”
Lady Beckham said: “If he hadn’t believed in me I wouldn’t still have a business now.”
She went on to get £30m investment by selling 30% of the company to NEO Investment Partners in 2017, who launched a restructure.
‘Significant milestone’
That included tackling what Beckham admitted was “mindblowing” waste, including “flying chairs from one side of the world to another” and spending what NEO’s David Belhassen said was “70,000 a year” on office plants.
In a statement on Monday, Belhassen, who is chairman of Victoria Beckham Holdings, said: “With two complementary growth engines in fashion and beauty, an increasingly international customer base and a focused operating model, the business is powerfully positioned for its next phase of profitable growth.”
CEO Sybille Darricarrère Lunel said: “Achieving our first operating profit is a landmark moment for Victoria Beckham and reflects several years of disciplined execution and strategic investment.
“Delivering this result against a more challenging luxury market and macro backdrop makes it an even more significant milestone for the business.”
By BBC News
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