The launch of a new website marks a noteworthy achievement. It involves so much detail from strategic planning, designing, to development of the website. Yet, the work does not stop right after clicking on the “publish” button. Also, a successful launch requires work beforehand and strong attention to detail. In a rapidly changing market like Dubai, where having an online presence is crucial, particularly by those providing web designing in Dubai, the proper implementation of a website launch serves as a foundation for sustainable success. This revolves around ensuring that the digital store is set to receive customers and increase their sales.
Prepare to think of a website launch as a grand opening event. Imagine opening the doors to customers without first putting every aspect in order, including how the staff is equipped and how the decor looks. Like in website launches, one also needs to prepare a checklist to ensure a proper transition. Now, let us examine the checklist.
Pre-Launch Checklist – Creating the Basis
Proofreading:
Go through written materials and confirm that everything is accurate, relevant, and is free of typos and spelling errors.
Look at the tone, expression, and branding.
For instance: check whether all product descriptors, service descriptors, and contact details are accurate.
SEO Modification Requirements:
Adjust the contrast of search meta titles, description, and headline tags with the keywords to be targeted.
Make sure that all the images that need to be included have an alt tag description.
Generate a sitemap and upload it to the range of search engines.
For instance: Use relevant keyword tools to analyze search phrases with high traffic volume connected to the business and use them in the website copy.
Mobile Responsiveness Testing:
Test the site using various mobile devices and their different screen sizes.
Verify that all parts of the site are working properly and are responsive.
For instance: Perform mobile responsiveness testing using browser developer tools combined with real device testing.
Performance Testing:
Evaluate your website for speed and performance metrics using Google PageSpeed Insights or similar tools.
Use image optimization, request minimization, and browser cache optimization.
For example: Sanitize oversized images and house them in CDN for a reduced latency period on loading.
Security Audit:
Ensure your site has an SSL certificate.
Establish what security weaknesses there are and fix security gaps.
For example: Run a malware and vulnerability scan on the site through a security plugin or service.
Functionality Testing:
Check every form, link, or button for interactivity and its features.
Make sure all payment options and e-commerce options are operating properly.
For Example: Fill in the dummy forms and conduct dummy purchases to assess the functionality of the site.
Browser Compatibility Testing:
Run the website through different browsers: Chrome, Firefox, Safari, and Edge.
Double check for any discrepancies in how the website appears or functions across different browsers.
Example: Resolve problems associated with specific browsers using browser compatibility testing tools.
Leading up to your launch, a reputable digital marketing agency in Dubai can help with content optimization, performance testing, and preparing the website to be launched. This can be of great value to you because of their experience.
Checklist For Launch Day: Going Live
Back Up Your Website:
Back up everything content on your website before launching.
Taking these preventative measures will guarantee your website remains functional even through possible issues.
Update DNS Settings:
Point your newly acquired website to your domain.
Confirm that the website’s domain settings have enough time to refresh.
Monitor Website Traffic:
Watch website traffic and monitor for patterns.
Look carefully at how fast users are leaving pages, the time it takes to load pages, and any messages displaying errors.
Announce Your Launch:
Use different social media channels to broadcast the launch of the website to your target audience.
Write blogs or press releases to serve as your launch declaration.
Post Launch Checklist: Sustaining Interest
Monitor Behavior Analytics To Improve Performance:
Focus on the performance of the website and candidate areas with low performance scores for adjustment.
Gather User Feedback:
Use surveys, feedback forms, and social media platforms to gather relevant user feedback.
Improve the website and user experience based on the feedback obtained.
Implement SEO Strategies:
Optimize the website for search engines on an ongoing basis.
Build backlinks and create content that adds value.
For example: regularly write blog posts, optimize the website for local SEO, and network with other websites within your niche.
Promote Your Website:
Implement digital marketing techniques to create traffic towards your website.
Run ads and promote your products on social media platforms with active audience engagement.
Due to the competitive environment of Dubai, working with a professional SEO agency in Dubai can help boost your website and optimize it for search engines. They may perform SEO audits, keyword research, and implement various effective SEO tactics to improve the website traffic.
This checklist will provide an effortless approach to launching the website while providing the facilities for future growth and success. Just remember, a website is never finished. It is always a work in progress that requires consistent improvements and optimizations.
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