How to Promote Your YouTube Channel Through Cold Email Outreach

Getting big on YouTube is a dream of many people, but it’s not so easy to achieve. One needs to be talented, hardworking, and a little bit lucky to become successful on YouTube. However, there is also one more thing that many YouTube creators are neglecting to do – promoting their channels.

No matter how good your content is, your YouTube channel won’t grow big unless you promote it. Now, you probably wonder how to promote your YouTube channel. There are several different approaches you should try: buying views, starting cold email campaigns, etc.

But how can these campaigns help expand your YouTube community? Keep reading to find out!

What Is A Cold Email?

A cold email is an email sent to someone you’ve never contacted before. However, don’t confuse it with spam. When done right, a cold email should feel personal, relevant, and valuable to its recipients. In the context of YouTube promotion, a cold outreach email could open the door to collaboration, shoutouts, or simply more viewers for your content.

Cold emailing efforts could be the answer to your question on how to grow a YouTube channel fast. By sending cold emails to certain people, you’ll be creating a chance for success instead of waiting for it. You’ll no longer have to wait on YouTube’s algorithm to favor you; you’ll make yourself more visible on your own terms.

Benefits of Starting a Cold Email Campaign for Your YouTube Channel Promotion

Cold email campaigns for YouTube promotion can do so much more than you might think. First of all, they can help generate leads – connecting you with potential collaborators and other creators who could help you get your big breakthrough.

You can also create a mailing list of potential new subscribers and reach out to them. As a result, these campaigns can help you boost views on YouTube and increase your YouTube presence much faster. No longer will you have to wait to be discovered, as many people will already know about you.

Another way to utilize cold outreach is to combine it with services such as SocialBoss. This service offers a wide range of YouTube stat packages, including buying views for YouTube. After you buy views on SocialBoss, you will soon notice an increase in your organic stats as well.

At the same time, you will get some traction due to reaching out to people via cold emails. In the end, combining these two approaches is guaranteed to yield the results you want – more views on your videos and more subscribers on your channel.

Our Top Tips For A Cold Email Outreach

Now that you understand the major benefits of this outreach strategy let us show you how to get more views on YouTube:

➤ Carefully Choose The Recipients

Before doing anything, you need to think of your target audience. What kind of people do you want to reach? Other YouTubers? Potential audience? This will determine so many things about your outreach strategy, from collecting the list of YouTubers emails, to coming up with the message.

➤ Subject Line and Why It Matters

This is one of the most important things in the cold email marketing campaign. The subject line is the first thing that people see when they get an email. Basically, it’s your first impression. So, it should be short, catchy, and direct. Ideally, the subject line should offer some value without sounding spammy.

➤ Engaging E-mail Copy

The next step in how to reach out to YouTubers is coming up with engaging e-mail content or copy. You don’t want your e-mail to sound like hundreds of thousands of sales emails circling around. No one reads those. So, in order to get more engagement without your e-mails being sent to the Spam or Junk folder, you need to be more creative.

You can get straight to the point, expressing your interest in collaborating. You can also include something valuable and unique, such as a short blog post or an invite for a quick call. When finishing your email, don’t forget to include your YouTube handle, your basic info, your company name, or any other potentially useful info.

➤ How Many E-Mails Should You Send?

It is easy to get carried away when doing an email outreach campaign. We often forget that behind each address, there is a real person. So, instead of trying to send as many emails as possible, carefully select the people you want to contact. At the beginning, 10-20 emails per week is more than enough. Later, you can move up to 30-40 per week. After all, you only need a few good leads to accomplish your goals.

➤ Track Your Stats

When it comes to the “how to increase views on YouTube via cold emailing” question, the answer isn’t that simple. What works for someone might not work for you. That’s why you need to set up a CRM tool to act as your sales funnel, as well as help you track and analyze your stats.

By doing this, you can test several different approaches and see which one performs the best. Then, you can refine your approach even further until it becomes highly effective.

Cold E-Mail Mistakes To Avoid

If you use cold emails to get more YouTube views, it is easy to make some mistakes, especially when you’re just starting. Here is what you should avoid:

✘ Not Proofreading Your Emails

This one is obvious, but so many people don’t proofread their emails. Sure, a spelling mistake can happen to everyone, but it can also make your email look unprofessional. Also, sometimes your emails might sound weird and carry a completely different message than intended, even though your spelling and grammar are flawless. So, take a few minutes to re-read your email before sending it. This can save you from potentially embarrassing mistakes.

✘ Forgetting The Follow-Up Emails

Sometimes, when you contact someone, they want to reply to you, but things happen, and they fail to do that right away. Later on, they completely forget about you, and you think they stood you out. That’s why sending ONE follow-up email to these people will remind them to reply in case they forgot. However, don’t send any more follow-ups, as it can be borderline harassment.

✘ Not Writing Personalized Emails

Sure, reaching out to dozens of people is time-consuming, and you will feel compelled to speed up the process by sending the same message to everyone. However, you should never do that. Sending the same generic message to everyone isn’t likely to resonate with anyone. So, try to adjust every email you send and personalize it a bit. It will make so much difference!

✘ More Mistakes to Avoid

Here are some other mistakes you should avoid making:

• ➥ Writing too formally or robotically
• ➥ Focusing too much on yourself instead of the recipient
• ➥ Asking for too much too soon
• ➥ Writing long, dense blocks of text
• ➥ Not including a clear call to action (CTA)
• ➥ Ignoring how the email looks on mobile

Conclusion

Cold email outreach could be your answer on “how to get a lot of views on YouTube.” This is a relatively unknown strategy, but it could be your golden ticket to YouTube success (or success on other social media platforms). It takes just one right person, and they could help you immensely. However, there are some dos and don’ts of cold emailing, so make sure to follow them for optimal results!