UDA Tops List of Most Preferred Political Parties in Kenya – Infotrak

The ruling United Democratic Alliance (UDA) has emerged as the most preferred political party, according to a new opinion poll by research firm Infotrak.

The survey, released on Sunday, December 28, shows that 23 per cent of respondents said they feel closest to UDA. The Orange Democratic Movement (ODM) followed with 19 per cent support. The newly launched Democracy for Citizens Party (DCP), led by former Deputy President Rigathi Gachagua, received six per cent, while Jubilee Party stood at five per cent. The Wiper Patriotic Front recorded four per cent support.

On political formations, 32 per cent of those surveyed said they identify with the broad-based government led by President William Ruto. The United Opposition coalition associated with Rigathi Gachagua, Martha Karua, Kalonzo Musyoka and Eugene Wamalwa was backed by 22 per cent.

Another 17 per cent said they align with the Kenya Moja alliance led by Trans Nzoia Governor George Natembeya, Nairobi Senator Edwin Sifuna, and MPs Babu Owino, Gathoni Wamuchomba and Ndindi Nyoro. However, 29 per cent of respondents said they do not identify with any of the three political groupings.

The poll also shows that President Ruto would win the presidency if elections were held today. According to the findings, 28 per cent of respondents said they would vote to re-elect him.

Former Interior Cabinet Secretary Dr Fred Matiang’i came second with 13 per cent support, followed closely by Wiper Party leader Kalonzo Musyoka at 12 per cent. Embakasi East MP Babu Owino received seven per cent support, while Rigathi Gachagua garnered five per cent. People’s Liberation Party leader Martha Karua and former Chief Justice David Maraga each received two per cent.

Despite the rankings, the poll shows a large number of undecided voters. About 25 per cent of respondents said they had not yet chosen a preferred presidential candidate, while four per cent declined to reveal their choice.

The Infotrak survey was conducted between December 19 and 20, 2025, using a sample of 1,000 respondents drawn from all 47 counties across Kenya’s eight regions.

Meanwhile, a separate survey by research firm TIFA presents a slightly different picture on party popularity. According to TIFA, ODM is currently the most popular party at 20 per cent, narrowly ahead of UDA at 16 per cent.

TIFA noted that support for both major parties has dropped compared to levels recorded after the 2022 General Election. The firm also observed that voter loyalty is shifting, with many Kenyans changing party preferences.

The survey further found that no single party has a strong and stable support base, making the political environment increasingly fluid ahead of upcoming by-elections and the 2027 General Election. When coalitions are considered, parties aligned with the broad-based government account for about 44 per cent of the adult population.