Sydney Sweeney is wasting no time mapping out her next chapter following the conclusion of HBO’s hit drama Euphoria.
Just days after the highly talked-about Season 3 finale aired, the actress announced a major career milestone: the launch of her own production company, Honey Trap, signaling a move beyond acting and into producing.
The 28-year-old star shared the news on Instagram by reposting a report about the venture, writing, “sticking around @honeytrap,” alongside celebratory emojis.
The announcement comes at a pivotal moment in Sweeney’s career, as fans speculate about what lies ahead after her latest stint as Cassie Howard on Euphoria.
Sydney Sweeney launches Honey Trap Productions
According to industry reports, Honey Trap has secured a first-look deal with Sony Pictures, giving the company an opportunity to develop and produce projects in partnership with the Hollywood studio.
Sweeney’s longtime collaborator, Kaylee McGregor, will serve as president of production and development, helping oversee the company’s growing slate of projects.
The actress has increasingly expanded her role behind the camera in recent years, producing several of her own projects while continuing to star in major film and television productions.
What projects is Sydney Sweeney working on next?
Sweeney already has several high-profile projects lined up under her new banner.
One of the most anticipated is a remake of the cult classic Barbarella, which is being developed through Sony’s TriStar Pictures. The film is based on the French comic book series created by Jean-Claude Forest and follows the 1968 movie famously starring Jane Fonda.
She is also attached to produce and star in The Registration, a psychological thriller based on a novel by author Madison Lawson.
The projects highlight Sweeney’s growing influence in Hollywood as both a performer and producer.
How did Sydney Sweeney’s Euphoria storyline end?
Sweeney’s latest career announcement arrived shortly after the conclusion of Euphoria Season 3, which marked the end of the acclaimed HBO series.
During the season, her character Cassie Howard took a controversial path that sparked intense debate among viewers. Cassie was portrayed as an OnlyFans creator and featured in several provocative storylines that generated widespread discussion online.
One storyline, in which Cassie dressed as a baby, drew particular criticism from some viewers.
However, series creator Sam Levinson defended the creative direction, arguing that the scenes were intended to highlight the character’s distorted fantasies and emotional struggles rather than simply shock audiences.
The launch of Honey Trap suggests Sweeney is positioning herself for long-term success beyond acting roles alone.
While she remains one of Hollywood’s most in-demand young stars, producing allows her greater creative control over the stories she wants to tell and the projects she chooses to develop.
With multiple films already in the pipeline and a major studio partnership in place, industry observers see Honey Trap as a significant step in Sweeney’s evolution from actress to entertainment entrepreneur.
Also Read: Why Donald Trump is talking about actress Sydney Sweeney
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