At two simultaneous gala dinner events held last night, in Lagos and Nairobi, AfricaMagic and MultiChoice Africa presented their latest joint initiative THE AFRICAMAGIC VIEWERS’ CHOICE AWARDS. The announcement was made during a special episode of the popular AfricaMagic magazine show Jara, which is screened to DStv audiences in 47 countries across the continent.
Created to celebrate African film and television talent, both in front of and behind the cameras, the Awards will feature several special categories in which viewers will decide the winners directly, alongside several categories.
In total, 28 awards in 26 categories will be awarded ranging from acting and directing to script-writing and cinematography. Other fields which will be honored include editing, make-up, sound, lighting and costuming among others.
In addition the awards will feature two categories – the Industry Merit Award and the TrailBlazer of the Year Award.
Awards will be handed out at two separate events to be held in March 2013 in Lagos – the first event will be dedicated to standout technical accomplishments while the main event will be a glittering, glamourous gala night. Both events will be screened to DStv audiences across the continent with the gala being screened live.
In order to ensure that the awards are transparent, fair and credible, AfricaMagic has recruited industry veteran Femi Odugbemi to take on the role of executive judge and has confirmed that all the awards will be verified by an independent auditing company to be appointed shortly.
With the Awards now officially launched by AfricaMagic and MultiChoice, the process now begins with a call to producers to make their submissions for consideration. Details of where and how to enter are available on www.africamagic.tv and the deadline for all submissions is Wednesday 31 October 2012 at 10PM. Entry is free. Once all submissions are received and evaluated by an expert selection panel to be named later in the year, the big announcement of the nominees for the first-ever AfricaMagic Viewers’ Choice Awards will be made public in early December at which stage public voting will begin.
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