Cambridge Analytica, a Public Relations company in the United States has over the years run successful presidential campaigns including that of now US President, Donald J. Trump.
The firm has mainly been known for generating fake news for its clients as is in Hillary Clinton’s case where they tore her reputation to shreds.
The firm has also been said to have worked for President Uhuru Kenyatta in 2013 but has denied working for him in 2017.
Jubilee operatives have denied any knowledge of CA’s involvement in their campaigns in 2013.
Cambridge Analytica has never worked for @UKenyatta, relax…#TheWakoraNetwork
— -Dennis Itumbi, CBS (@OleItumbi) September 13, 2017
Prof. Makau Mutua alleged that the ‘fake news’ generating firm was once again working for Uhuru in the fresh elections, a claim Sate House Director of Communications, Dennis Itumbi denied.
On their website, CA gives a detailed analysis of their ‘Nationwide Political Research Program and Campaign Support.’
Read: ‘Ignore Fake News!’ IEBC Denies Making Staff Changes
”Ahead of the 2013 Kenyan presidential election, CA designed and implemented the largest political research project ever conducted in East Africa. Sampling and interviewing 47,000 respondents, CA was able to draft an effective campaign strategy based on the electorate’s real needs (jobs) and fears (tribal violence).”
Going back on his word, Itumbi said:
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