HP is rumoured to have chosen P-Unit to be the face of the brand in Kenya as the PC maker struggles to shed the corporate image and appeal to the masses. The endorsement deal which will be signed tomorrow (15th Dec 2011) at HP offices in Upper Hill will range in the millions according to sources privy to the whole deal.
This would a first in the region for a major ICT player to have local celebrity as product ambassador. Lets wait till tomorrow to get details of the deal.
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