Airtel Uganda seems to be the first East African country to use the flash mob marketing. The company recently staged a great mob marketing in one of the Kampala’s premier shopping mall. Within a few days. the flash mob has gained more than 10,000 YouTube views on the Airtel Uganda’s official YouTube channel
httpv://www.youtube.com/watch?v=TtWkWdAp37w
Other users have also uploaded the video on YouTube and Facebook. It is interesting to see East African consumers show love for Flash Mobs which is a popular marketing mechanism in the west.
Airtel Uganda used the professional flash mob to market its new ‘Tsup tariff which offers savings on voice, data and SMS.
Is East Africa ready for cool marketing? I think we are, only that our marketers have not done much apart from the occassional import use of adverts meant for other markets. Rarely do we see use of local talent in marketing.
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