YouTube has finally announced that it is launching a pilot partner program in which users will be able to pay for subscription to channels like Ultimate Fighting Championship and Sesame Street.
With subscriptions starting at $0.99, YouTube will let viewers test out a channel for free for 14 days. Once they sign up, subscribers can watch the paid channels on all platforms using the same ID, i.e. phones, tablets, PCs and connected televisions.
Through a blog post, Google announced that it looks to help content creators get paid for their videos.
“Today, there are more than 1 million channels generating revenue on YouTube, and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content,” the blog post read.
YouTube named out only Sesame Street and Ultimate Fighting Championship (UFC) as launch partners. The company also revealed that it plans to roll out subscription options for “qualifying” content creators in the next few weeks.
It is however not clear how much of the subscription fees will be shared with the content creators. It is very unlikely that Google will let content creators have the whole amount.
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