Nadeshot Net Worth

Nadeshot is an American former professional Call of Duty player, streamer, and entrepreneur who has an estimated net worth of $12 million. Best known as the founder and CEO of the global gaming and lifestyle organization 100 Thieves, Matthew “Nadeshot” Haag transformed himself from an esports champion into one of the most influential business figures in modern gaming culture.

Over the past decade, Nadeshot has evolved from a competitive Call of Duty player into a brand builder, investor, and media personality, helping redefine how esports organizations operate at scale.

Early Life

Matthew Haag was born on August 3, 1992, in Palos Hills, Illinois.

Before becoming a professional gamer, he worked at McDonald’s while developing a passion for competitive gaming. He graduated from Amos Alonzo Stagg High School in 2010 and later attended Moraine Valley Community College, where he studied business.

Early Gaming Career

Nadeshot’s gaming alias comes from the term “grenade shot” used in the Halo series.

He initially competed in Halo 2 and later transitioned into Gears of War before moving into competitive Call of Duty.

By age 16, he made his professional debut in Call of Duty 4: Modern Warfare, beginning a career that would define the early esports scene.

OpTic Gaming Era

Nadeshot rose to prominence as a key member of OpTic Gaming, one of the most iconic teams in esports history.

Some of his biggest achievements include:

• Winning the 2011 Call of Duty XP World Championship
• Earning a gold medal at the 2014 MLG X Games
• Captaining OpTic Gaming during the peak Call of Duty competitive era
• Finishing top placements in multiple major MLG tournaments

He became known not just for his gameplay, but for his leadership and personality, which helped grow OpTic’s massive fanbase.

In 2015, after years of competitive success, he stepped away from professional play to focus on content creation and business ventures.

Founding of 100 Thieves

In 2017, Nadeshot founded 100 Thieves alongside Cleveland Cavaliers owner Dan Gilbert.

The organization quickly expanded beyond esports into:

• Competitive teams in Call of Duty, Valorant, Apex Legends, and League of Legends
• Apparel and streetwear drops
• Content creation and podcasts
• Lifestyle branding and entertainment

100 Thieves became one of the fastest-growing esports organizations in the world, with a valuation reportedly around $460 million.

Streaming

After leaving competitive gaming, Nadeshot built a strong presence on Twitch and YouTube.

He has:

• Over 2 million Twitch followers
• More than 3 million YouTube subscribers
• Long-standing sponsorship deals with major gaming brands

His content blends gaming, lifestyle, and commentary, helping him remain relevant long after his competitive career ended.

Business Ventures

Beyond streaming, Nadeshot’s biggest success has come through entrepreneurship.

As CEO of 100 Thieves, he has overseen partnerships with major global brands, including:

• Cash App
• Chipotle
• Lexus
• Rocket Mortgage
• Rockstar

The organization has also expanded into gaming peripherals through acquisitions and continues to operate as a major force in esports and streetwear culture.

Personal Life

Nadeshot began dating Haley Hey in 2019. The couple became engaged in 2022. Hey also works in the gaming and talent management industry.

He has largely transitioned away from competitive gaming but remains active as a business leader and content creator.

Real Estate

In 2022, Nadeshot purchased a home in Brentwood, Los Angeles for approximately $4.1 million. He later sold the property in 2025 for around $3.685 million.

Awards

Throughout his career, Nadeshot has received multiple honors, including:

• eSports Player of the Year (fan-voted award)
• Streamy Award recognition for ensemble work
• Industry acknowledgment as one of the pioneers of competitive Call of Duty

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