New kids on the block Madgoat TV or just MGTV are seemingly restless in the live sports broadcast industry and are raring to shake up the status quo.
The media company will for the first time stream LIVE on their website, www.madgoat.tv, the SportPesa Shield semifinal matches from the Machakos’ Kenyatta Stadium on Sunday.
For the past two months of their existence, MGTV has captured the imagination of the industry followers with their High Definition (HD) coverage of matches involving National Super League side Wazito FC.
The Shield is the biggest knockout football tournament in the country run by the Football Kenya Federation (FKF) and the winner represents Kenya in the CAF Confederation Cup.
— The Sporty Diary (@thesportydiary) May 9, 2019
The production has even secured a sponsorship deal from financial services company ADK, which has pledged to be part of sports in Kenya.
This will be our first step of many into Supporting kenyan football. Aidos Kuneen will be big part of sports and the finacial sector not only in kenya but in the Whole African continent https://t.co/tx4UgYmXxe
— ADK (@Aidos_kuneen) May 9, 2019
Recardo Badoer, the president of Wazito and the force behind MGTV sounded bullish after the deal to stream live online the Shield matches were made public, “we grow in the speed of light” he said.
— Ricardo Badoer (@Donrico77) May 9, 2019
The Managing Director, Tony Munyao, revealed to Kahawa Tungu Sports Desk their future plans which include making MGTV 24-hour sports and entertainment Free to Air channel.
“In March this Recardo called me and he was frustrated that he could watch Wazito games while he was out of Kenya, so an idea to stream Wazito games was born, we saw the market reaction and we decided to go big and produce a full packaged game in HD, our plan is to glow and fight for top local TV rights in Kenya,” Munyao said.
He described MGTV as “a media company that will take Kenya a step forward towards better experience when it comes to Live sports broadcasting.”
“MGTV will provide Kenyans with a range of high quality, free to air sports content.
Currently, we have the stream online and we are planning to move to the Free to air broadcasting. By August we hope to have a free to air 24hours sports and entrainment channel and fight for the sports market share with other players.”